Marketing Certificate
Program Description
Marketing Certificate
The Marketing Certificate prepares students with the technical and analytical skills necessary to compete in a complex, ever-changing and challenging market. Our program teaches students how to make strategic marketing decisions using digital and offline resources.
Upon successful completion of the Marketing Certificate program, students will have acquired the knowledge and skills to:
- Evaluate business trends and apply these trends to cultivating a business in a diverse, global environment.
- Identify the laws for entrepreneurship and small businesses, LLCs, LLPs, and global forms of business along with corporations and the Sarbanes-Oxley Act.
- Analyze how information technology can be used to target individual customers with customized marketing
Program Plan for Marketing Certificate
| BUS 220 | Principles of Marketing | 3 |
| BUS 110 | Business Fundamentals | 3 |
| BUS 434 | Internet Marketing | 3 |
| BUS 325 | Legal Environments in Business | 3 |
| BUS 490 | Introduction to E-Business | 3 |
| CORE TOTAL | 15 |
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